Course outline
The successful marketing of a fund to investors depends on implementing a clear strategy as well as ongoing adherence to a myriad of rules, at Luxembourg, European and at local level in each country of distribution. The relevant regimes range from pre-marketing, through private placement to public distribution.
Key aspects of marketing and distribution covered include structuring the product, product governance, marketing options, fund documentation, registration, distribution models and choice of the distribution channels best suited to reach the fund’s target market.
The transfer agency models, the responsibilities of the Transfer Agent (TA), as well as aspects such as deal and payment processing, reporting to client and authorities will also be covered.
Case studies will be used throughout the module to work through some of the practical issues and operational challenges presented by these topics.
This module will provide a high-level overview of marketing, distribution and transfer agency topics relevant for Board members as well as key risks and controls including supervision and oversight by the Board to ensure that key risks are monitored and managed.
Course highlights
The module will cover the following topics:
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Marketing including:
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- Strategy
- Structuring your product offering
- Marketing options
- Registration / authorisation
- Fund documentation
- Marketing communications
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Distribution including:
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- Distribution modules
- Product governance
- Distributors
- Agreements
- Distribution modules
- Transfer agency including:
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- Transfer Agency models
- Responsibilities of the transfer agent
- Operations
- Qualifications of investors
- Due diligence and monitoring
- Board reporting
- Case studies
Target audience
A group of about 20 persons representing:
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Governing bodies of investment funds (UCITS, SIF, SICAR, RAIF,...)
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Governing bodies of investment fund managers (UCITS management companies and alternative investment fund managers (AIFMs))
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Executives and managers at investment fund managers and/or funds
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Executives and managers at service providers, such as administrative and domiciliary agents, depository banks, distributors, compliance and internal audit service providers
Date & Time
Venue
CPD hours
7.0 hours
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Speakers
Agenda and schedule
Venue
INNSIDE by Meliá Luxembourg
12 rue Henri M. Schnadt
L-2530 Luxembourg
Contact the organiser
Institut Luxembourgeois des Administrateurs
certifications
@ila.lu
| +352 26 49 58 5976